News and analysis
Venn acquired Zuma: what Zuma customers should do now
Quick answer
Venn, a real estate AI company, bought Zuma for $50 million and announced the deal on September 22, 2026. Venn plans to fold Zuma's leasing, renewal, and collections agents into its own platform. Neither company has published what happens to standalone Zuma plans. Zuma's pricing page still lists 30-day terms with no long-term agreement as of October 2026, so most customers can ask questions in writing now and still switch on short notice.
What happened
On September 22, 2026, Venn announced that it bought Zuma for $50 million, according to Calcalist and the deal announcement on GlobeNewswire. Zuma sells Kelsey, an AI agent that answers leasing inquiries, books tours, sends rent reminders, follows up with late residents, and answers property phone calls. Kelsey runs on top of the operator's existing property management system (PMS) and CRM.
Calcalist reports that Zuma's technology will be integrated into Venn's platform for leasing, renewals, and collections. Zuma co-founder Kendrick Bradley becomes general manager of Venn Leasing. Co-founder Shiv Gettu becomes chief partnerships officer. Zuma's engineers join Venn's core engineering team. Venn says it serves more than 270 owners and operators.
Date | Event | Source |
|---|---|---|
September 22, 2026 | Venn announces the $50 million purchase of Zuma | Calcalist, GlobeNewswire |
September 2026 | Zuma's co-founders take leadership roles at Venn | Calcalist |
October 2026 | Zuma's pricing page still lists Leasing AI, Collections AI, and a Full Platform bundle on 30-day terms, with no mention of Venn | getzuma.com |
What it means for Zuma customers
Little has changed in public so far. The direction of the product now depends on Venn, and several answers are not published yet.
Contract terms. As of October 2026, Zuma's pricing page states 30-day terms and "no long-term agreements." If your order form matches, you can leave on short notice. Check your signed order form, because negotiated terms can differ from the website.
Pricing at renewal. Zuma does not publish dollar prices, and Venn has not announced prices for Zuma customers. Calcalist reports that Venn provides the software and charges for the intelligence layer and the agents that run on it. We could not confirm whether Zuma customers will move to Venn pricing.
Product direction. The announcement says Zuma's agents become part of the Venn platform. It does not say whether the Kelsey brand, the standalone plans, or every current PMS and CRM connection will continue. Treat these points as open until Venn confirms them in writing.
Data access and export. Zuma does not publish data export terms. Your prospect conversations, call records, and collections messages live in Zuma. Your leases and ledgers stay in your PMS.
Support. Revyse reviewers rate Zuma's support 5.0 out of 5, on a small number of reviews. Support after the integration is not announced.
Your system of record is not at stake. Zuma sits on top of your PMS, so a change affects leasing and collections outreach, not your rent roll or trust accounting.
What to do now
Find your Zuma order form. Note the term, the notice period, and the price per unit.
Export what Zuma holds: prospect conversations, tour bookings, collections messages, promise-to-pay dates, and call recordings or transcripts.
Confirm that your PMS holds the full rent roll, resident ledgers, owner balances, security deposits, and lease documents. Run a current export of each and store it outside both systems.
Ask Zuma and Venn these questions in writing:
Will my Zuma plan continue, and until what date?
Will my price per unit change, and when?
Will my PMS and CRM connections keep working after the move to Venn?
How do I export all conversation and call data, in what format, and at what cost?
Who is my support contact during the transition?
Record 30 days of results: response time, tours booked, and residents contacted about balances. You need this baseline to judge Venn or a replacement.
Where to go next
If the answers are good, staying is reasonable, and the 30-day terms keep the decision reversible. If you want to compare, these are the main options as of October 2026.
Option | Best for | Starting price (as of October 2026) | Links |
|---|---|---|---|
Stay with Zuma under Venn | Operators who are happy with Kelsey and want no change now | Not published; 30-day terms | Review, pricing |
EliseAI | Multifamily operators that want AI for leasing, maintenance requests, renewals, and delinquency on top of their PMS | Not published | Review, pricing |
Funnel | Operators with more than 2,000 units that want a renter CRM and front-office AI | From $3.70 per unit per month | Review, pricing |
Knock CRM | Teams that want one leasing CRM across many properties | Not published | Review, pricing |
Darcy | Operators who will replace their PMS so leasing, collections, and accounting run in one system | $2 per unit per month | Review, Darcy vs Zuma |
EliseAI and Funnel are the closest like-for-like replacements, because both add AI to the PMS you already run. EliseAI raised $350 million in September 2026, according to Commercial Observer. Funnel's FAQ says it works with companies above 2,000 units, so smaller operators do not fit. Knock is owned by RealPage, which matters if you want to stay neutral between PMS vendors.
Darcy is a different kind of choice. It is a whole property management system, not an add-on. Its agents follow up with every prospect who goes quiet. Each morning, Darcy ranks who is behind on rent and writes each resident a message with the exact balance. Darcy fits if you also want to replace your PMS. If you only want to replace the AI layer and keep your current PMS, EliseAI or Funnel fits better.
See all Zuma alternatives, or book a demo to see Darcy on a portfolio like yours.
Questions, answered
Who bought Zuma?
Venn bought Zuma for $50 million. Venn announced the deal on September 22, 2026, according to Calcalist. Zuma's co-founders took leadership roles at Venn, and Zuma's engineers joined Venn's engineering team.
Is Zuma shutting down?
No shutdown has been announced. Venn says Zuma's technology will be integrated into the Venn platform. As of October 2026, neither company has published an end date for standalone Zuma plans.
Can I cancel Zuma after the acquisition?
Zuma's pricing page states 30-day terms with no long-term agreements as of October 2026. Check your signed order form, because negotiated terms can differ. Give notice in writing and keep a copy.
Will Zuma prices go up?
Zuma does not publish prices, and Venn has not announced price changes for Zuma customers. Ask Venn in writing whether your per-unit price will change and when.
Sources and method
We read each vendor’s own pricing and product pages, then review sites and news. Prices and features change, so confirm details with the vendor before you buy.
See Darcy run on a portfolio like yours
Tell us how many units you manage and which system you use today. We’ll show you which parts of your team’s week Darcy can take on.